Pantone 17-3938 Very Peri is the color of the year 2022 created by the Pantone Color Institute to respond to the spirit of our times in a period of transition like the one we are going through. The COVID-19 pandemic has greatly influenced people’s lifestyles throughout the world, obliging them to isolate, while digital design and metaverse tend to merge real and digital life in new ways. There was the need for a new color like PANTONE 17-3938 Very Peri, which “encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
According to Laurie Pressman, Vice President of the Pantone Color Institute, “creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
The Pantone Color of the Year selection process is the result of research and trend analysis of colors throughout the world carried out by the color experts at Pantone Color Institute each year. Pantone 17-3938 Very Peri and the five different color palettes with the Very Peri combination are already influencing the choices of designers and creatives in a variety of different sectors, including that of disposable table linen. Our creatives pay great attention to color trends and to the color combinations of our products.
