Just as every year since 2020, the Pantone Color Institute has announced the Pantone Color of the Year 2023. It is Viva Magenta, an elegant and vibrant shade of red, between crimson and carmine. A deep and powerful color, which transmits a new signal of strength and, with its exuberance, celebrates a new joyous and optimistic narrative. Viva Magenta is an unconventional shade that goes beyond the passionate energy of classic red to represent the desire for experimentation and self-expression without restraints. A new color for everyone, according to the Pantone Color Institute, which has already become protagonist of the Metaverse and invites experimentation with Artificial Intelligence, while on social networks the hashtag #magentaverse goes viral. An electrifying and audacious shade, particularly suitable for all those rebellious spirits looking for a new way to express their love of life.
Leatrice Eiseman, Executive Director of the Pantone Color Institute says “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Created by the Pantone Color Institute with the collaboration of experts from various fields and specializations, the Color of the Year influences the style trends of many sectors, from design to furnishing, from fashion to manufacturing. Our disposable table linen is also available in shades of Viva Magenta, in solid colors or combined with other shades from the Color of the Year 2023 palette.
