Renewing our image: a contemporary perspective to incisively communicate our history, our values and our commitment for the future
We are renewing our corporate identity, introducing a new look and updating our communication tools. The new corporate identity epitomizes the history, values and essence of our company, with a view to clear and unequivocal communication with customers, partners and suppliers. Its definition is the result of a complex procedure, because it is the expression of what we are, as people and entrepreneurs, before what we do. So, underlying everything is a path that led us to reflect deeply on what characterizes us and on the issues that are close to our hearts.
Our new identity is expressed through a dynamic and modern visual style, evident in the images, colors and lettering of our new logo. The contemporary style expresses our ability to renew and keep pace with the times, without being disloyal to the deep roots of our history of more than twenty years. The new payoff “The different tablecloth” underscores our commitment to producing high quality disposable table linen Made in Italy. Everything starts from the raw materials that we select with the utmost care according to origin, composition and sustainability. We started out from paper, but not just any paper.
Besides visual renewal, we have also updated the texts to draw attention to what makes us unique in a highly competitive market: passion, quality and attention to the customer as fundamental pillars of our work, which translates into table linen with an unmistakable Italian creativity. Our communication is basically aimed at our B2B customers from the retail sectors, large scale distribution and the hospitality industry; consequently, the focus is on the technical aspects that underscore our commitment to ensuring the quality and sustainability of our table linen, certified by international certifications.
This is not merely a superficial makeover for a new look. A well-structured corporate identity not only sets us apart from competitors, but it also offers a distinctive advantage and consolidates our positioning in the disposable table linen manufacturing sector. It was the opportunity to reflect on our history and renew our commitment for the future.
